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Content Marketing Agency
Our SEO experts optimize content to maximize its visibility in Google
HIGH-QUALITY CONTENT
What is Content Marketing?
We are experts in creating high-quality content strategies. Our goal is to generate more sales and conversions for your business.
Content marketing is the process by which valuable content is created and distributed. It starts by defining a buyer persona, and it then moves to creating quality content which is useful to the buyer throughout the whole buying process (customer journey).
Feel free to contact usWhy is it important to define your content strategy?
Content marketing implies identifying users’ real needs and solving them..
It is important to note that content marketing must be based on a strategy. Creating large volumes of content without a strategy is not doing content marketing.
On the other hand, the key to success is making sure that content is created with SEO in mind. To rank within Google first results, content must include certain keywords and its structure must be optimal.
This is where our team stands out. We have more than 15 years of SEO experience, and we rely on a highly specialized copywriting team.
Benefits of Content Marketing
It attracts potential customers and it increases your sales
It improves your
website’s SEO
In SEO, we always say ‘content is king’. Today, this is truer than ever. Consumers feel empowered by the internet, and they expect brands to offer valuable information that allows them to make their own decisions.Google favors websites that satisfactorily solve users’ real needs.
It helps to build brand image (Branding)
Creating value content will allow your business to become a “top of mind” brand. By offering valuable information and solving your costumers’ problems, you will be able to build trust and become one of your sector’s thought leaders.
It increases your sales
The fact that your website has good traffic and that your customers gain trust in your business will increase your sales. We use Google Analytics to measure any valuable action on your website, such as Leads through forms, chats, or E-Commerce transactions
CONTENT TYPES
Content may be created in different formats.
These are some of the most popular:
Blog Posts
Case Studies
YouTube Videos
Ebooks
Testimonials
Social Media Content
Institutional Videos
Webinars and Infographics
Our Work Methodology
We are more than an agency: we are your content marketing team..
Study
both the business and its goals
Each business has different goals. Therefore, the content marketing strategy must always be customized.
Selecting
keywords
The secret is to find out users’ genuine questions and to think about the real words they use when searching on Google. For this research stage, we use different tools like AHREFS, Semrush, and Google Keyword Planner.
Generating
value content
We create intelligent content based on your brand identity and, above all, on what users expect to find when searching. We use advanced content analysis tools such as SAFECONT.
Verifing
content
At this stage, our quality control team verifies that content meets all technical requirements to rank within Google’s first results. Then, content is posted online after ensuring all corresponding SEO tags are in place.
Measuring
and improving
Thanks to statistical data obtained through Google Analytics and Google Search Console, our web analytics team suggests continuous improvements and optimizations. No matter how successful a content marketing campaign is, there are always things to improve.