Content Marketing Agency
Our SEO experts optimize content to maximize its visibility in Google
What is Content Marketing ?
Why is it important to define your content strategy?
Is important to note that content marketing must be based on a strategy. Creating large volumes of content without a strategy is not doing content marketing.
On the other hand, the key to success is making sure that content is created with SEO in mind. To rank within Google first results, content must include certain keywords and its structure must be optimal.
This is where our team stands out. We have more than 20 years of SEO experience, and we rely on a highly specialized copywriting team.
Benefits of Content Marketing
It improves your website’s SEO
In SEO, we always say ‘content is king’. Today, this is truer than ever. Consumers feel empowered by the internet, and they expect brands to offer valuable information that allows them to make their own decisions.Google favors websites that satisfactorily solve users’ real needs.
It helps to build brand image (Branding)
Creating value content will allow your business to become a “top of mind” brand. By offering valuable information and solving your costumers’ problems, you will be able to build trust and become one of your sector’s thought leaders.
It increases your sales
The fact that your website has good traffic and that your customers gain trust in your business will increase your sales. We use Google Analytics to measure any valuable action on your website, such as Leads through forms, chats, or E-Commerce transactions
Content may be created in different formats.
- Blog Posts
- Case Studies
- YouTube Videos
- Ebooks
- Testimonials
- Social Media Content
- Institutional Videos
- Webinars and Infographics
Our Work Methodology
01.
Study both the business and its goals
Each business has different goals. Therefore, the content marketing strategy must always be customized.
02.
Selecting keywords
The secret is to find out users’ genuine questions and to think about the real words they use when searching on Google. For this research stage, we use different tools like AHREFS, Semrush, and Google Keyword Planner.
03.
Generating value content
04.
Verifing content
At this stage, our quality control team verifies that content meets all technical requirements to rank within Google’s first results. Then, content is posted online after ensuring all corresponding SEO tags are in place.
05.
Measuring and improving
Thanks to statistical data obtained through Google Analytics and Google Search Console, our web analytics team suggests continuous improvements and optimizations. No matter how successful a content marketing campaign is, there are always things to improve.