{"id":34404,"date":"2025-01-25T17:06:48","date_gmt":"2025-01-25T17:06:48","guid":{"rendered":"https:\/\/www.seonetdigital.com\/?p=34404"},"modified":"2025-10-11T21:14:35","modified_gmt":"2025-10-11T21:14:35","slug":"que-es-share-of-voice","status":"publish","type":"post","link":"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-share-of-voice","title":{"rendered":"Qu\u00e9 es share of voice, c\u00f3mo se mide y por qu\u00e9 debe importarte"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">De los muchos <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/kpis-en-marketing-digital\/\"><span style=\"font-weight: 400;\">KPIs de marketing<\/span><\/a><span style=\"font-weight: 400;\"> para medir diferentes aspectos de tu negocio, hoy vamos a ocuparnos de conocer <\/span><b>qu\u00e9 es share of voice<\/b><span style=\"font-weight: 400;\">, conocida como SoV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta m\u00e9trica indica cu\u00e1l es el porcentaje de participaci\u00f3n de tu marca en el mercado, lo que te dar\u00e1 una idea de cu\u00e1n relevante es tu posici\u00f3n y de qui\u00e9nes son los competidores a los cuales tienes que superar.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es share of voice?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Share of voice o SoV es la medici\u00f3n de qu\u00e9 tan popular es<\/span><b> una marca determinada dentro de un mercado de referencia.<\/b><span style=\"font-weight: 400;\"> Su c\u00e1lculo estima el<\/span> <span style=\"font-weight: 400;\">porcentaje de visibilidad de la marca en comparaci\u00f3n con la presencia de todos los competidores presentes en l\u00ednea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras simples, podr\u00edamos decir que la m\u00e9trica mide el \u00abruido\u00bb que genera en el mercado, considerando varios aspectos como la frecuencia de <\/span><b>menciones en l\u00ednea<\/b><span style=\"font-weight: 400;\">, la presencia en los resultados de b\u00fasqueda, el engagement en las redes sociales y el alcance de la <\/span><b>publicidad pagada.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u00abP<\/span><span style=\"font-weight: 400;\">ensemos en SOV como un indicador \u00fatil para un <\/span><b>an\u00e1lisis competitivo<\/b><span style=\"font-weight: 400;\">, que se puede desglosar y detallar para monitorear el peso de la marca sobre temas espec\u00edficos, regiones geogr\u00e1ficas e idiomas, para perfeccionar nuestra estrategia.<\/span><span style=\"font-weight: 400;\">\u00bb<\/span><span style=\"font-weight: 400;\"> Fuente: <\/span><a href=\"https:\/\/searchengineland.com\/using-share-of-voice-to-measure-seo-results-133529\"><span style=\"font-weight: 400;\">Search Engine Land.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><\/blockquote>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-34409 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/share-of-voice-1024x757.jpg\" alt=\"share of voice\" width=\"1024\" height=\"757\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/share-of-voice-1024x757.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/share-of-voice-300x222.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/share-of-voice-768x568.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/share-of-voice-1536x1136.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/share-of-voice.jpg 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 es importante medir el share of voice?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Share of voice ayuda a comprender cu\u00e1nto espacio ocupa una marca en la industria y en la mente de los consumidores. Pero adem\u00e1s de ofrecernos esa informaci\u00f3n, <\/span><b>es importante medir el SoV para<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Evaluar la competitividad<\/b><span style=\"font-weight: 400;\">: si el resultado del c\u00e1lculo de SoV es bajo, puede ser una se\u00f1al de que la competencia est\u00e1 captando m\u00e1s inter\u00e9s del p\u00fablico, lo cual ayuda a identificar \u00e1reas de mejora.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estimar la efectividad de las <\/b><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-pequenas-empresas\/\"><b>estrategias de marketing<\/b><\/a><span style=\"font-weight: 400;\">: el an\u00e1lisis de este indicador, ayuda a las empresas a decidir si deben invertir m\u00e1s en publicidad, en mejorar el contenido, o en potenciar su presencia en otros canales para mejorar su performance en el mercado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Predecir la cuota de mercado<\/b><span style=\"font-weight: 400;\">: en general, cuanto mayor es el SoV de una marca, mayor es su cuota de mercado a largo plazo. As\u00ed, mantener un SoV alto puede traducirse en un mayor crecimiento y en una posici\u00f3n de liderazgo en el sector.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brindar informaci\u00f3n para todos los <\/b><b><i>stakeholders<\/i><\/b><b>:<\/b><span style=\"font-weight: 400;\"> conocer el SoV es importante para los vendedores, los analistas de mercado, el equipo de marketing, los profesionales del SEO y los gerentes de estrategia de comunicaci\u00f3n. Tambi\u00e9n es \u00fatil para inversores y partes interesadas que desean evaluar la salud y la fortaleza de una marca en el mercado.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identificar tendencias y riesgos<\/b><span style=\"font-weight: 400;\">: el SoV monitorea el volumen y la naturaleza de las menciones de la marca buscando tendencias. Si aumenta el SoV en contextos negativos, puede ser un indicativo de problemas de <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/reputacion-corporativa\/\"><span style=\"font-weight: 400;\">reputaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo se calcula el share of voice?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Independientemente del \u00e1rea de marketing en la que nos estemos centrando, la <\/span><b>f\u00f3rmula general para calcular la participaci\u00f3n de la voz<\/b><span style=\"font-weight: 400;\"> es:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34413 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/como-se-calcula-el-share-of-voice-1024x507.jpg\" alt=\"como se calcula el share of voice\" width=\"1024\" height=\"507\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/como-se-calcula-el-share-of-voice-1024x507.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/como-se-calcula-el-share-of-voice-300x148.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/como-se-calcula-el-share-of-voice-768x380.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/como-se-calcula-el-share-of-voice-1536x760.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/como-se-calcula-el-share-of-voice.jpg 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34416 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/frase-share-of-voice-1024x549.jpg\" alt=\"frase share of voice\" width=\"1024\" height=\"549\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/frase-share-of-voice-1024x549.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/frase-share-of-voice-300x161.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/frase-share-of-voice-768x412.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/frase-share-of-voice-1536x824.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/frase-share-of-voice.jpg 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, hoy en d\u00eda una marca puede expresarse en contextos digitales diferentes como las <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/presencia-en-redes-sociales-empresas\/\"><span style=\"font-weight: 400;\">redes sociales<\/span><\/a><span style=\"font-weight: 400;\">, el marketing de contenidos, el PPC (Pay Per Click), el SEO, etc. En cada uno, <\/span><b>la medici\u00f3n tiene sus particularidades.\u00a0<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Share of voice en publicidad digital<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">El SoV en PPC indica la proporci\u00f3n de veces que se mostraron sus anuncios en comparaci\u00f3n con la cantidad de veces que sus anuncios <\/span><b>podr\u00edan haber sido mostrados<\/b><span style=\"font-weight: 400;\"> seg\u00fan su palabra clave y tipo de campa\u00f1a.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34420 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-ppc-1024x507.jpg\" alt=\"sov en ppc\" width=\"1024\" height=\"507\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-ppc-1024x507.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-ppc-300x148.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-ppc-768x380.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-ppc-1536x760.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-ppc.jpg 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Share of voice en Redes Sociales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En el \u00e1mbito del social media se consideran las \u00abmenciones\u00bb para saber <\/span><b>con qu\u00e9 frecuencia las personas hablan de nuestra marca<\/b><span style=\"font-weight: 400;\">. Existen dos formas de calcular este tipo de participaci\u00f3n de voz:<\/span><\/p>\n<p><b>C\u00e1lculo manual<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Anotar el n\u00famero total de menciones de nuestra marca y la de los competidores directos, y luego hacer el c\u00e1lculo con esta f\u00f3rmula:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34423 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-social-media-1024x507.jpg\" alt=\"sov en social media\" width=\"1024\" height=\"507\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-social-media-1024x507.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-social-media-300x148.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-social-media-768x380.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-social-media-1536x760.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-social-media.jpg 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>C\u00e1lculo con herramienta de escucha social<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Crear un sistema de alerta para todas las marcas y comparar informaci\u00f3n. En este video tienes una explicaci\u00f3n completa, inclu\u00edda una lista de las mejores herramientas:<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WNAe59Ozt5o?si=EIsMe4o_vqbPHBXn\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">Share of voice en SEO<span style=\"font-weight: 400;\"><\/h3>\n<p><span style=\"font-weight: 400;\">Es el an\u00e1lisis que muestra qu\u00e9 sitios web se clasifican con mayor frecuencia para un conjunto dado de palabra clave o tema en la <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-seo\"><span style=\"font-weight: 400;\">b\u00fasqueda org\u00e1nica<\/span><\/a><span style=\"font-weight: 400;\">. Este tipo de m\u00e9trica ayuda a los propietarios de sitios web a <\/span><b>comprender mejor las presiones competitivas en los motores de b\u00fasqueda<\/b><span style=\"font-weight: 400;\">, as\u00ed como para identificar oportunidades para la construcci\u00f3n de enlaces, creaci\u00f3n de contenido, etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34427 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-buscadores-1024x507.jpg\" alt=\"sov en buscadores\" width=\"1024\" height=\"507\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-buscadores-1024x507.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-buscadores-300x148.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-buscadores-768x380.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-buscadores-1536x760.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/sov-en-buscadores.jpg 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Medir es la clave del buen marketing<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34430 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/medir-es-la-clave-del-marketing.png\" alt=\"medir es la clave del marketing\" width=\"727\" height=\"581\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/medir-es-la-clave-del-marketing.png 727w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/medir-es-la-clave-del-marketing-300x240.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">No se puede mejorar sin tener datos y el Sov es una m\u00e9trica sencilla que puede ser una fuente de informaci\u00f3n excelente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/\"><span style=\"font-weight: 400;\">Seonet<\/span><\/a><span style=\"font-weight: 400;\"> sabemos de la importancia de usar m\u00e9tricas adecuadas para optimizar campa\u00f1as y que no derroches tu inversi\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Somos una agencia digital con alcance global. <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/contacto\/\"><span style=\"font-weight: 400;\">Cont\u00e1ctanos<\/span><\/a><span style=\"font-weight: 400;\"> y hagamos juntos que tu marca se vuelva viral y \u00a1aumente su porci\u00f3n de presencia digital!<\/span><\/p>\n<details id=\"e-n-accordion-item-1200\" style=\"padding-top: 20px;\">\n<summary tabindex=\"0\" data-accordion-index=\"1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1200\">\u00a0<a style=\"cursor: pointer;\">Fuentes de informaci\u00f3n consultadas:<\/a><\/summary>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u200cBredava, A. (2020). <\/span><a href=\"https:\/\/www.searchenginejournal.com\/share-of-voice\/359752\/\"><i><span style=\"font-weight: 400;\">Share of Voice: What It Is, Why It Matters &amp; How to Measure It<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/a><span style=\"font-weight: 400;\"> Search Engine Journal.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cyberclick \u2022 Marketing Digital (2024). <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=WNAe59Ozt5o\"><i><span style=\"font-weight: 400;\">Herramientas An\u00e1lisis de la Competencia en Redes Sociales<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Youtube.com.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Support (2019)\u200c <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497703?hl=en\"><i><span style=\"font-weight: 400;\">About impression share &#8211; Google Ads Help<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Google.com.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lurie, I. (2012). <\/span><a href=\"https:\/\/searchengineland.com\/using-share-of-voice-to-measure-seo-results-133529\"><i><span style=\"font-weight: 400;\">Using Share Of Voice To Measure SEO Results<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Search Engine Land.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sprout Social<\/span><span style=\"font-weight: 400;\"> (2024). <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=lXJK6neMRi4\"><i><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es la escucha social? (Y 5 preguntas que puedes responder con \u00e9l).<\/span><\/i><\/a> <span style=\"font-weight: 400;\">Youtube.com.\u00a0<\/span><\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>De los muchos KPIs de marketing para medir diferentes aspectos de tu negocio, hoy vamos a ocuparnos de conocer qu\u00e9 es share of voice, conocida como SoV. Esta m\u00e9trica indica cu\u00e1l es el porcentaje de participaci\u00f3n de tu marca en el mercado, lo que te dar\u00e1 una idea de cu\u00e1n relevante es tu posici\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-34404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 Es Share Of Voice - SoV? 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