{"id":34727,"date":"2025-01-27T02:36:56","date_gmt":"2025-01-27T02:36:56","guid":{"rendered":"https:\/\/www.seonetdigital.com\/?p=34727"},"modified":"2025-01-27T02:43:50","modified_gmt":"2025-01-27T02:43:50","slug":"que-es-trending-topic","status":"publish","type":"post","link":"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-trending-topic","title":{"rendered":"\u00bfQu\u00e9 es trending topic y c\u00f3mo aprovecharlo en marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Aprovechar las tendencias para impulsar productos o servicios puede ser una estrategia efectiva, m\u00e1s a\u00fan si sabes bien <\/span><b>qu\u00e9 es trending topic <\/b><span style=\"font-weight: 400;\">y aprendes c\u00f3mo sumarlo al <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-digital-para-pymes\/\"><span style=\"font-weight: 400;\">marketing de tu empresa<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00bfPero de d\u00f3nde salen los temas trending? Los temas de tendencia van apareciendo y creciendo a medida que los usuarios los replican y los algoritmos los favorecen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Hablemos de las tendencias y c\u00f3mo sacar ventaja de ellas en tu estrategia de marketing!<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-34734 size-full aligncenter\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/ejemplo-tendenciasl-de-colombia.jpg\" alt=\"ejemplo tendenciasl de colombia\" width=\"688\" height=\"1024\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/ejemplo-tendenciasl-de-colombia.jpg 688w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/ejemplo-tendenciasl-de-colombia-202x300.jpg 202w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es trending topic?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En el \u00e1mbito digital, se llama trending topic a un <\/span><b>tema que experimenta un aumento de popularidad<\/b><span style=\"font-weight: 400;\"> en una o m\u00e1s plataformas de redes sociales, por un tiempo limitado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No hay l\u00edmite en cuanto a cu\u00e1nto tiempo un tema se mantiene popular, aunque <\/span><b>los temas de tendencia tienden a tener una vida \u00fatil de un d\u00eda a una semana<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34737 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/trending-topic-yolo-1024x693.jpg\" alt=\"trending topic yolo\" width=\"1024\" height=\"693\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/trending-topic-yolo-1024x693.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/trending-topic-yolo-300x203.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/trending-topic-yolo-768x520.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/trending-topic-yolo-1536x1039.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/trending-topic-yolo-2048x1386.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Los temas de tendencia suelen estar relacionados con acontecimientos culturales populares, eventos actuales, anuncios de celebridades, estrenos de televisi\u00f3n, preocupaciones sociales, noticias de \u00faltima hora y contenido viral.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-34741 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/usuarios-de-x-emplean-plataforma-1024x476.jpg\" alt=\"usuarios de x emplean plataforma\" width=\"1024\" height=\"476\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/usuarios-de-x-emplean-plataforma-1024x476.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/usuarios-de-x-emplean-plataforma-300x139.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/usuarios-de-x-emplean-plataforma-768x357.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/usuarios-de-x-emplean-plataforma-1536x714.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/usuarios-de-x-emplean-plataforma.jpg 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed tienes algunos ejemplos de trending topic:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34744 size-full aligncenter\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/ejemplos-de-trending-topic-scaled.jpg\" alt=\"ejemplos de trending topic\" width=\"1004\" height=\"2560\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/ejemplos-de-trending-topic-scaled.jpg 1004w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/ejemplos-de-trending-topic-118x300.jpg 118w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/ejemplos-de-trending-topic-768x1959.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/ejemplos-de-trending-topic-602x1536.jpg 602w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/ejemplos-de-trending-topic-803x2048.jpg 803w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo las marcas pueden usar temas de tendencias para el marketing?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34747 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/marcas-usan-tendencias-para-marketing-1024x683.jpg\" alt=\"marcas usan tendencias para marketing\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/marcas-usan-tendencias-para-marketing-1024x683.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/marcas-usan-tendencias-para-marketing-300x200.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/marcas-usan-tendencias-para-marketing-768x512.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/marcas-usan-tendencias-para-marketing-1536x1024.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/marcas-usan-tendencias-para-marketing-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Las tendencias pueden ayudar a los negocios digitales a <\/span><b>conectar con su audiencia<\/b><span style=\"font-weight: 400;\"> y a aumentar el n\u00famero de personas que ven sus publicaciones y perfiles. Estas son algunas acciones de marketing para aprovechar los trending topics:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Identificar tendencias relevantes<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Monitorear las redes sociales:<\/b><span style=\"font-weight: 400;\"> Twitter, <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-instagram\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> o TikTok son excelentes para descubrir tendencias.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Investigar en buscadores:<\/b> <a href=\"https:\/\/www.youtube.com\/watch?v=O-9G9k6ogdw\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/a><span style=\"font-weight: 400;\"> es muy \u00fatil para identificar t\u00e9rminos y temas populares.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estar al d\u00eda con las noticias:<\/b><span style=\"font-weight: 400;\"> las tendencias pueden surgir de eventos importantes, entregas de premios, lanzamientos de productos o temas virales.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34750 size-full aligncenter\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/trendinalia-espana.png\" alt=\"trendinalia espana\" width=\"568\" height=\"521\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/trendinalia-espana.png 568w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/trendinalia-espana-300x275.png 300w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Conectar la tendencia con la marca<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relacionar la tendencia con el producto o servicio de forma aut\u00e9ntica.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mostrar c\u00f3mo la marca agrega valor, dentro del contexto de la tendencia.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">\u00abA menos que el aspecto fundamental de tu marca sean las noticias o los temas de actualidad, la mejor manera de usar las tendencias es como condimento de tu estrategia de Twitter y no como un ingrediente principal.\u00bb Fuente: <\/span><a href=\"https:\/\/business.x.com\/es\/blog\/how-to-incorporate-trending-topics-into-your-twitter-strategy\"><span style=\"font-weight: 400;\">Business X<\/span><\/a><\/p><\/blockquote>\n<h3><span style=\"font-weight: 400;\">Publicar contenido din\u00e1mico<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crear videos breves y din\u00e1micos para TikTok y Reels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizar memes relacionados con la tendencia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compartir publicaciones interactivas, como encuestas o preguntas.<\/span><\/li>\n<\/ul>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0qmuwR7oSog?si=fTDUHf5ty6zUmvNC\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">Aprovechar hashtags y colaboraciones<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utiliza <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-un-hashtag\/\"><span style=\"font-weight: 400;\">hashtags<\/span><\/a><span style=\"font-weight: 400;\"> populares para aumentar la visibilidad del contenido.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Colaborar con <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-un-influencer\/\"><span style=\"font-weight: 400;\">influencers<\/span><\/a><span style=\"font-weight: 400;\"> o creadores para amplificar el alcance.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34753 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/beneficios-del-uso-de-tendencias-en-marketing-1024x825.jpg\" alt=\"beneficios del uso de tendencias en marketing\" width=\"1024\" height=\"825\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/beneficios-del-uso-de-tendencias-en-marketing-1024x825.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/beneficios-del-uso-de-tendencias-en-marketing-300x242.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/beneficios-del-uso-de-tendencias-en-marketing-768x619.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/beneficios-del-uso-de-tendencias-en-marketing-1536x1237.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/beneficios-del-uso-de-tendencias-en-marketing.jpg 1667w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">\u00a1Te ayudamos a conectar tu marca con las tendencias!<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34756 size-large\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/conectar-marcas-con-audiencias-1024x683.jpg\" alt=\"conectar marcas con audiencias\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/conectar-marcas-con-audiencias-1024x683.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/conectar-marcas-con-audiencias-300x200.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/conectar-marcas-con-audiencias-768x512.jpg 768w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/conectar-marcas-con-audiencias-1536x1024.jpg 1536w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/conectar-marcas-con-audiencias-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mantenerse al d\u00eda con las tendencias de las redes sociales no es una tarea f\u00e1cil, pero hay algunas cosas que se pueden hacer para saber qu\u00e9 est\u00e1 sucediendo o de que se habla en las redes sociales y as\u00ed encontrar <\/span><b>qu\u00e9 trending topic podr\u00eda aprovechar tu marca.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Esto es parte de la estrategia de redes sociales que ofrecemos en <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/\"><span style=\"font-weight: 400;\">Seonet<\/span><\/a><span style=\"font-weight: 400;\">! \u00bfQuieres saber m\u00e1s? <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/contacto\/\"><span style=\"font-weight: 400;\">Cont\u00e1ctanos<\/span><\/a><span style=\"font-weight: 400;\">, hablemos sobre c\u00f3mo tu marca est\u00e1 posicionada en social media y \u00a1encontremos oportunidades para hacerla crecer!<\/span><\/p>\n<details id=\"e-n-accordion-item-1200\" style=\"padding-top: 20px;\">\n<summary tabindex=\"0\" data-accordion-index=\"1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1200\">\u00a0<a style=\"cursor: pointer;\">Fuentes de informaci\u00f3n consultadas:<\/a><\/summary>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business X (2024)<\/span> <a href=\"https:\/\/business.x.com\/es\/blog\/how-to-incorporate-trending-topics-into-your-twitter-strategy\"><i><span style=\"font-weight: 400;\">C\u00f3mo incorporar las tendencias a tu estrategia de Twitter<\/span><\/i><\/a><span style=\"font-weight: 400;\">. X.com.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Search Central (2024) <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=O-9G9k6ogdw\"><i><span style=\"font-weight: 400;\">Trending Now: Stay on Top of Google Search Trends<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/a> <span style=\"font-weight: 400;\">YouTube.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Support (2019)<\/span> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9817630?hl=es-419\"><i><span style=\"font-weight: 400;\">Google Trends para especialistas en marketing en un entorno din\u00e1mico &#8211; Ayuda de Google Ads<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Google.com.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">InformaBTL (2019) <\/span><a href=\"https:\/\/www.informabtl.com\/trending-topic-que-beneficios-ofrece-a-una-marca-y-como-crear-uno-efectivo\/\"><span style=\"font-weight: 400;\">Trending topic: \u00bfQu\u00e9 beneficios ofrece a una marca y c\u00f3mo crearlos?<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 <\/span><i><span style=\"font-weight: 400;\">Informabtl.com<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Roa, M. M. (2022, April 27). <\/span><a href=\"https:\/\/es.statista.com\/grafico\/27328\/porcentaje-de-encuestados-que-utilizan-twitter-regularmente\/\"><i><span style=\"font-weight: 400;\">Infograf\u00eda: \u00bfQu\u00e9 tan popular es Twitter?<\/span><\/i> <\/a><span style=\"font-weight: 400;\">Statista Daily Data; Statista.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u200cStatista (2024) <\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><a href=\"https:\/\/es.statista.com\/estadisticas\/1345118\/twitter-prinicpales-actividades-de-los-usuarios\/\"><i><span style=\"font-weight: 400;\">X (Twitter): principales usos o actividades a nivel mundial | Statista<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/a><span style=\"font-weight: 400;\"> (2024). Statista.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tech Life Unity<\/span><span style=\"font-weight: 400;\"> (2022). <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=0qmuwR7oSog\"><i><span style=\"font-weight: 400;\">How to See What\u2019s Currently Trending on TikTok<\/span><\/i><\/a><span style=\"font-weight: 400;\">. YouTube.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Trend Hunter (2024)\u00a0 <\/span><\/i><a href=\"https:\/\/www.trendhunter.com\/\"><i><span style=\"font-weight: 400;\">#1 in Trends, Trend Reports, Fashion Trends, Tech, Design<\/span><\/i><\/a><span style=\"font-weight: 400;\">. (2024). TrendHunter.com.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wikipedia (2011). <\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Trending_topic\"><i><span style=\"font-weight: 400;\">Trending Topic<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Wikipedia.org; Wikimedia Foundation, Inc.\u00a0<\/span><\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Aprovechar las tendencias para impulsar productos o servicios puede ser una estrategia efectiva, m\u00e1s a\u00fan si sabes bien qu\u00e9 es trending topic y aprendes c\u00f3mo sumarlo al marketing de tu empresa. \u00a0\u00bfPero de d\u00f3nde salen los temas trending? Los temas de tendencia van apareciendo y creciendo a medida que los usuarios los replican y los [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":34730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-34727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Trending Topic o TT? \u2013 Seonet<\/title>\n<meta name=\"description\" content=\"Puedes usar las tendencias para favorecer la presencia de tu marca en las redes sociales y en la mente de las personas. \u00a1Te contamos qu\u00e9 es un trending topic!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-trending-topic\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Trending Topic o TT? \u2013 Seonet\" \/>\n<meta property=\"og:description\" content=\"Puedes usar las tendencias para favorecer la presencia de tu marca en las redes sociales y en la mente de las personas. \u00a1Te contamos qu\u00e9 es un trending topic!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-trending-topic\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-27T02:36:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T02:43:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/01\/que-es-trending-topic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"388\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ing. 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