{"id":39926,"date":"2025-05-24T18:14:31","date_gmt":"2025-05-24T18:14:31","guid":{"rendered":"https:\/\/www.seonetdigital.com\/?p=39926"},"modified":"2025-05-24T18:49:48","modified_gmt":"2025-05-24T18:49:48","slug":"marketing-para-heladerias","status":"publish","type":"post","link":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias","title":{"rendered":"10 Estrategias eficaces de marketing digital para helader\u00edas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hoy en d\u00eda, las personas consumen helados todo el a\u00f1o y a toda hora, y tu negocio puede beneficiarse de esta tendencia gracias a las <\/span><b>estrategias de marketing para helader\u00edas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, seg\u00fan un<\/span> <a href=\"https:\/\/www.afadhya.com.ar\/helado-artesanal\/#consumo-helado\"><span style=\"font-weight: 400;\">estudio reciente<\/span><\/a><span style=\"font-weight: 400;\">, el<\/span> <span style=\"font-weight: 400;\">78% de las personas que comieron helado creen que los hace felices. As\u00ed que tambi\u00e9n puedes aprovechar esta percepci\u00f3n del helado para impulsar tu negocio con un <\/span><b>plan de marketing pensado para atraer nuevos clientes <\/b><span style=\"font-weight: 400;\">y lograr que tus clientes habituales regresen a menudo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Haz que tu helader\u00eda sea la m\u00e1s elegida cuando los consumidores buscan sus gustos refrescantes favoritos!<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-39933 size-full aligncenter\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/statista-consumo-helados.jpg\" alt=\"statista consumo helados\" width=\"684\" height=\"685\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/statista-consumo-helados.jpg 684w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/statista-consumo-helados-300x300.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/statista-consumo-helados-150x150.jpg 150w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">1. Promociona tu helader\u00eda en redes sociales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Una parte muy importante del marketing digital para helader\u00edas se desarrolla en <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/presencia-en-redes-sociales-empresas\"><span style=\"font-weight: 400;\">redes sociales<\/span><\/a><span style=\"font-weight: 400;\"> y siendo los helados productos que se pueden destacar en lo visual,<\/span><b> la mejor estrategia es comenzar en Instagram y Facebook<\/b><span style=\"font-weight: 400;\">, que son las plataformas donde se luce m\u00e1s el producto, con fotos y videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luego, y dependiendo de d\u00f3nde est\u00e1 tu p\u00fablico objetivo, puedes <\/span><b>considerar expandirte a X, TikTok y YouTube<\/b><span style=\"font-weight: 400;\">. Adem\u00e1s, utiliza WhatsApp para gestionar los pedidos con los clientes y difundir promociones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las redes sociales cubren varios aspectos importantes para el marketing de helader\u00edas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Perfil<\/b><span style=\"font-weight: 400;\">: ofrecen informaci\u00f3n de tu negocio, incluso las formas de contacto.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Publicaciones<\/b><span style=\"font-weight: 400;\">: brindan contenido atractivo, educativo y promocional en formatos diversos, adem\u00e1s de fomentar las interacciones y motivar a los clientes a dejar rese\u00f1as.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/instagram-ads-precio\"><b>Programas de publicidad<\/b><\/a><span style=\"font-weight: 400;\">: ampl\u00edan la audiencia para llegar m\u00e1s all\u00e1 de los seguidores org\u00e1nicos, utilizando la segmentaci\u00f3n inteligente que dirige los anuncios hacia prospectos calificados.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39936 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/redes-sociales-heladerias.jpg\" alt=\"redes sociales heladerias\" width=\"1024\" height=\"1338\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/redes-sociales-heladerias.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/redes-sociales-heladerias-230x300.jpg 230w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/redes-sociales-heladerias-784x1024.jpg 784w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/redes-sociales-heladerias-768x1004.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-39939 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/redes-sociales-facebook-heladeria.jpg\" alt=\"redes sociales facebook heladeria\" width=\"1024\" height=\"632\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/redes-sociales-facebook-heladeria.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/redes-sociales-facebook-heladeria-300x185.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/redes-sociales-facebook-heladeria-768x474.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">2. Crea sabores, toppings y presentaciones especiales de helado<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los sabores gen\u00e9ricos de helados como el chocolate, la vainilla y la fresa son siempre los m\u00e1s vendidos y te proporcionan muchos clientes recurrentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero puedes tener m\u00e1s clientela si activas tu creatividad y <\/span><b>agregas regularmente sabores nuevos<\/b><span style=\"font-weight: 400;\"> y tambi\u00e9n renuevas la presentaci\u00f3n de tus helados aprovechando la versatilidad y los colores de este noble producto.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u200c<\/span><span style=\"font-weight: 400;\">\u00abElaborar<\/span><span style=\"font-weight: 400;\"> helados no tradicionales (keto, veganos, sin lactosa, salados, entre otros), es mucho m\u00e1s que una tendencia vigente en la industria. Es una excelente forma de ampliar los nichos de mercado, diferenciarse de la competencia, lograr un mayor aprovechamiento de los recursos y atraer y retener clientes.\u00bb<\/span><span style=\"font-weight: 400;\"> Fuente:<\/span> <a href=\"https:\/\/contenidos.basso-sa.com.ar\/blog\/helados-especiales\"><span style=\"font-weight: 400;\">Laboratorios Basso<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39942 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/helados-especiales.jpg\" alt=\"helados especiales\" width=\"1024\" height=\"692\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/helados-especiales.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/helados-especiales-300x203.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/helados-especiales-768x519.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h2>\n<h2><span style=\"font-weight: 400;\">3. Usa estrategias promocionales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las promociones son un b\u00e1sico en cualquier estrategia de marketing para helader\u00edas. Al <\/span><b>ofrecer descuentos y ofertas<\/b><span style=\"font-weight: 400;\">, obtendr\u00e1s negocios repetidos y clientes muy satisfechos. Son ejemplos que puedes considerar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrece opciones de 2&#215;1, comprar uno y llevar uno gratis o comprar un helado y obtener el segundo con un 50% de descuento.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presenta <\/span><span style=\"font-weight: 400;\">\u00ab<\/span><span style=\"font-weight: 400;\">la hora feliz<\/span><span style=\"font-weight: 400;\">\u00bb<\/span><span style=\"font-weight: 400;\"> durante d\u00edas de semana para vender m\u00e1s los d\u00edas con menos afluencia de p\u00fablico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Para familias, ofrece descuentos grupales o por cantidad de helado comprado.<\/span><\/li>\n<\/ul>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VMuIMnNgKnE?si=c7Ur6-PPoipyNBb6\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">4. Presenta un sitio web tentador<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El <strong>s<\/strong><\/span><strong>itio web<\/strong><span style=\"font-weight: 400;\"> de una helader\u00eda no solo debe informar, tambi\u00e9n tiene que <\/span><b>provocar un deseo inmediato y facilitar el pedido<\/b><span style=\"font-weight: 400;\">. Para ello es imprescindible combinar los siguientes aspectos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dise\u00f1o visual atractivo con fotos de alta calidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estructura clara con un men\u00fa simple que deje protagonismo a las im\u00e1genes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-cta\"><span style=\"font-weight: 400;\">Call to Action<\/span><\/a><span style=\"font-weight: 400;\"> estrat\u00e9gicamente ubicados en cada p\u00e1gina.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n para m\u00f3viles (Mobile-First)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copywriting que despierte antojo y deseo de comer helado.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog o secci\u00f3n de historias con relatos de lanzamientos de productos, recetas con tus helados o entrevistas a clientes fan\u00e1ticos, maestros heladeros, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-seo\"><span style=\"font-weight: 400;\">Optimizaci\u00f3n SEO<\/span><\/a><span style=\"font-weight: 400;\"> para tener m\u00e1s visibilidad en el buscador.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conexi\u00f3n efectiva con tu ficha de Google para el SEO local.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39945 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/sitio-web-heladeria.jpg\" alt=\"sitio web heladeria\" width=\"1024\" height=\"532\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/sitio-web-heladeria.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/sitio-web-heladeria-300x156.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/sitio-web-heladeria-768x399.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">5. Comienza con anuncios pagados<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Utiliza el programa Google Ads para colocar anuncios patrocinados en el buscador, pero tambi\u00e9n considera las campa\u00f1as de Display para colocar<\/span> <a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722057?hl=es-419\"><span style=\"font-weight: 400;\">publicidad en aplicaciones<\/span><\/a><span style=\"font-weight: 400;\"> y atraer al p\u00fablico que mayormente utiliza tel\u00e9fonos m\u00f3viles y tablets.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39948 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/google-ads-heladerias-.jpg\" alt=\"google ads heladerias\" width=\"1024\" height=\"476\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/google-ads-heladerias-.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/google-ads-heladerias--300x139.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/google-ads-heladerias--768x357.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">6. Combina tus ventas de helados con otros productos<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aumenta el valor promedio de cada venta mediante <\/span><i><span style=\"font-weight: 400;\">upselling<\/span><\/i><span style=\"font-weight: 400;\"> (vender opciones m\u00e1s completas) y <\/span><i><span style=\"font-weight: 400;\">cross-selling<\/span><\/i><span style=\"font-weight: 400;\"> (vender productos complementarios).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39951 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/upselling-heladeria-vender-otros-productos.jpg\" alt=\"upselling heladeria vender otros productos\" width=\"1024\" height=\"313\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/upselling-heladeria-vender-otros-productos.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/upselling-heladeria-vender-otros-productos-300x92.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/upselling-heladeria-vender-otros-productos-768x235.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">7. Aprovecha la tecnolog\u00eda para elevar la experiencia de compra<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La tecnolog\u00eda es \u00fatil para <\/span><b>mejorar la experiencia del cliente<\/b><span style=\"font-weight: 400;\">, agilizar la operativa de la helader\u00eda y optimizar el marketing. Algunos ejemplos son:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Puntos de Venta (POS) para agilizar los pagos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apps para pedidos y env\u00edos, propia o de terceros (Rappi, PedidosYa, Uber Eats).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-hubspot\"><span style=\"font-weight: 400;\">Sistema CRM<\/span><\/a><span style=\"font-weight: 400;\"> para optimizar las relaciones con los clientes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pantallas digitales en el local con men\u00fas din\u00e1micos, promos en tiempo real y exhibici\u00f3n de sabores del d\u00eda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3digos QR y pagos sin contacto.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-chatbot\"><span style=\"font-weight: 400;\">Chatbots<\/span><\/a><span style=\"font-weight: 400;\"> en el sitio web.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">8. As\u00f3ciate con tiendas de comestibles y restaurantes locales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Es bueno para los negocios locales apoyarse entre s\u00ed, y por eso, <\/span><b>todo comercio y producto que no sea competencia directa, es un posible aliado<\/b><span style=\"font-weight: 400;\"> para tu helader\u00eda. \u00a1Esto puede ayudarte a sumar nuevos clientes!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-39954 size-full aligncenter\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/heladeriacolaborar-otras-marcas.jpg\" alt=\"heladeriacolaborar otras marcas\" width=\"544\" height=\"604\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/heladeriacolaborar-otras-marcas.jpg 544w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/heladeriacolaborar-otras-marcas-270x300.jpg 270w\" sizes=\"(max-width: 544px) 100vw, 544px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">9. Premia a tus clientes con un programa de lealtad<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Solo tienes que incentivar a <\/span><b>tus clientes para que vuelvan a tu helader\u00eda,<\/b><span style=\"font-weight: 400;\"> con un <\/span><b>descuento o un regalo<\/b><span style=\"font-weight: 400;\">. Por ejemplo, podr\u00edas ofrecer un cono de helado gratis para la pr\u00f3xima visita.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39960 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/loyalty-program-heladeria.jpg\" alt=\"loyalty program heladeria\" width=\"1024\" height=\"499\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/loyalty-program-heladeria.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/loyalty-program-heladeria-300x146.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/loyalty-program-heladeria-768x374.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">10. S\u00famate a las tendencias y atrae m\u00e1s p\u00fablico<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En el marketing, estar atento a las tendencias es clave para atraer a <\/span><b>clientes que buscan productos alineados con sus elecciones gastron\u00f3micas<\/b><span style=\"font-weight: 400;\">, estilo o necesidades. Algunos ejemplos que puedes usar en tu helader\u00eda son el uso de envases biodegradables, la incorporaci\u00f3n de productos para veganos, vegetarianos y cel\u00edacos, helados con ingredientes ex\u00f3ticos, helados gourmet, etc.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sabor a \u00e9xito: estrategias de marketing que funcionan<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39963 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-final.jpg\" alt=\"marketing para heladerias final\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-final.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-final-300x169.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-final-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Las helader\u00edas est\u00e1n viviendo un gran momento con negocios florecientes y captaci\u00f3n continua de nuevos clientes. Sin embargo, el \u00e9xito hoy no solo se mide en ventas, sino<\/span><b> en experiencias que se comparten<\/b><span style=\"font-weight: 400;\">, sabores que se recuerdan y clientes que vuelven.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por eso <\/span><b>el marketing es clave para una helader\u00eda<\/b><span style=\"font-weight: 400;\"> que quiere seguir creciendo y transformarse en la preferida de todos los fan\u00e1ticos del helado. Desde la gesti\u00f3n eficaz de redes sociales, del SEO y de campa\u00f1as publicitarias, hasta los consejos de marketing para aplicar en el local, <\/span><b>todo suma para posicionar el negocio<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\"><span style=\"font-weight: 400;\">Seonet<\/span><\/a><span style=\"font-weight: 400;\"> aportamos experiencia, trayectoria e <\/span><b>ideas innovadoras para que tu helader\u00eda crezca<\/b><span style=\"font-weight: 400;\">,<\/span><b> se destaque<\/b><span style=\"font-weight: 400;\"> y atraiga cada vez m\u00e1s clientes.<\/span><\/p>\n<p><a href=\"https:\/\/www.seonetdigital.com\/es\/contacto\"><span style=\"font-weight: 400;\">Cont\u00e1ctanos y hablemos<\/span><\/a> <span style=\"font-weight: 400;\">de los objetivos de tu negocio y de c\u00f3mo podemos ayudarte desde el marketing para alcanzarlos y que puedas tener muy pronto \u00a1el sabor a \u00e9xito que est\u00e1s buscando!<\/span><\/p>\n<details id=\"e-n-accordion-item-1200\" style=\"padding-top: 20px;\">\n<summary tabindex=\"0\" data-accordion-index=\"1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1200\">\u00a0<a style=\"cursor: pointer;\">Fuentes de informaci\u00f3n consultadas:<\/a><\/summary>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asociaci\u00f3n Fabricantes Artesanales de Helados y Afines (2024)<\/span> <a href=\"https:\/\/www.afadhya.com.ar\/helado-artesanal\/#consumo-helado\"><i><span style=\"font-weight: 400;\">Cifras de consumo del Aut\u00e9ntico Helado Artesanal<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Afadhya.com.ar.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u200cGelice\u00ae (2020). <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=VMuIMnNgKnE\"><i><span style=\"font-weight: 400;\">NEGOCIO DE HELADOS &#8211; COMO ATRAER NUEVOS CLIENTES<\/span><\/i><\/a><span style=\"font-weight: 400;\">. YouTube.com.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Support (2019) <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722057?hl=es-419\"><i><span style=\"font-weight: 400;\">C\u00f3mo mostrar sus anuncios en aplicaciones para dispositivos m\u00f3viles &#8211; Ayuda de Google Ads<\/span><\/i><span style=\"font-weight: 400;\">. (2019)<\/span><\/a><span style=\"font-weight: 400;\">. Google.com.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Laboratorios Basso S.A. (2024). <\/span><a href=\"https:\/\/contenidos.basso-sa.com.ar\/blog\/helados-especiales\"><i><span style=\"font-weight: 400;\">Fabricar helados especiales, una excelente forma de aumentar la cantidad de clientes<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Basso-Sa.com.ar.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Laboratorios Basso S.A. (2024). <\/span><a href=\"https:\/\/contenidos.basso-sa.com.ar\/blog\/tendencias-helados-industria\"><i><span style=\"font-weight: 400;\">Tendencias helados: cu\u00e1les son las directrices que guiar\u00e1n la industria en los pr\u00f3ximos meses<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Basso-Sa.com.ar.\u200c<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Melo, M. F. (2023).<\/span><a href=\"https:\/\/es.statista.com\/grafico\/30138\/paises-latinoamericanos-con-el-mayor-consumo-anual-estimado-de-helado-per-capita\/\"> <i><span style=\"font-weight: 400;\">Infograf\u00eda: \u00bfD\u00f3nde se toma m\u00e1s helado en Latinoam\u00e9rica?<\/span><\/i><\/a><span style=\"font-weight: 400;\"> Statista Daily Data; Statista.com.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Semrush. (2024). <\/span><a href=\"https:\/\/es.semrush.com\/blog\/publicidad-estadistica\/\"><i><span style=\"font-weight: 400;\">93 estad\u00edsticas de publicidad online que debes conocer para 2024<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Semrush Blog.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unilever (2024) <\/span><a href=\"https:\/\/www.unilever.com\/news\/news-search\/2022\/how-digital-helps-businesses-serve-ice-cream-and-smiles-247\/\"><i><span style=\"font-weight: 400;\">How digital helps businesses serve ice cream and smiles 24\/7<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Unilever.com.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WordStream (2023)\u00a0 <\/span><a href=\"https:\/\/www.wordstream.com\/wp-content\/uploads\/2023\/05\/2023-LiQ-GoogleAd-Benchmarks-Updated.pdf\"><i><span style=\"font-weight: 400;\">2023 Google Ads Industry Benchmarks<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/a><span style=\"font-weight: 400;\"> Wordstream.com.<\/span><\/li>\n<\/ul>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Hoy en d\u00eda, las personas consumen helados todo el a\u00f1o y a toda hora, y tu negocio puede beneficiarse de esta tendencia gracias a las estrategias de marketing para helader\u00edas. Adem\u00e1s, seg\u00fan un estudio reciente, el 78% de las personas que comieron helado creen que los hace felices. As\u00ed que tambi\u00e9n puedes aprovechar esta percepci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":39930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-39926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Estrategias de Marketing Para Helader\u00edas \u2013 Seonet<\/title>\n<meta name=\"description\" content=\"A medida que la competencia se multiplica, el marketing para helader\u00edas se hace imprescindible. \u00bfNecesitas atraer m\u00e1s clientes? \u00a1Mira nuestras estrategias!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Estrategias de Marketing Para Helader\u00edas \u2013 Seonet\" \/>\n<meta property=\"og:description\" content=\"A medida que la competencia se multiplica, el marketing para helader\u00edas se hace imprescindible. \u00bfNecesitas atraer m\u00e1s clientes? \u00a1Mira nuestras estrategias!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-24T18:14:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-24T18:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-portada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ing. Pablo M. Suarez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ing. Pablo M. Suarez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias\"},\"author\":{\"name\":\"Ing. Pablo M. Suarez\",\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/#\\\/schema\\\/person\\\/a0cc8abd08260fe41e36a9535aaaaa48\"},\"headline\":\"10 Estrategias eficaces de marketing digital para helader\u00edas\",\"datePublished\":\"2025-05-24T18:14:31+00:00\",\"dateModified\":\"2025-05-24T18:49:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias\"},\"wordCount\":1271,\"publisher\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seonetdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/marketing-para-heladerias-portada.jpg\",\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias\",\"url\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias\",\"name\":\"10 Estrategias de Marketing Para Helader\u00edas \u2013 Seonet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seonetdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/marketing-para-heladerias-portada.jpg\",\"datePublished\":\"2025-05-24T18:14:31+00:00\",\"dateModified\":\"2025-05-24T18:49:48+00:00\",\"description\":\"A medida que la competencia se multiplica, el marketing para helader\u00edas se hace imprescindible. \u00bfNecesitas atraer m\u00e1s clientes? \u00a1Mira nuestras estrategias!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias#primaryimage\",\"url\":\"https:\\\/\\\/www.seonetdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/marketing-para-heladerias-portada.jpg\",\"contentUrl\":\"https:\\\/\\\/www.seonetdigital.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/marketing-para-heladerias-portada.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"marketing para heladerias portada\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/marketing-para-heladerias#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Estrategias eficaces de marketing digital para helader\u00edas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/\",\"name\":\"Digital Marketing Agency\",\"description\":\"Seonet Digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/#organization\",\"name\":\"Digital Marketing Agency\",\"url\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.seonetdigital.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-logo-seonet.png\",\"contentUrl\":\"https:\\\/\\\/www.seonetdigital.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/cropped-logo-seonet.png\",\"width\":400,\"height\":74,\"caption\":\"Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/#\\\/schema\\\/person\\\/a0cc8abd08260fe41e36a9535aaaaa48\",\"name\":\"Ing. Pablo M. Suarez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g\",\"caption\":\"Ing. Pablo M. Suarez\"},\"url\":\"https:\\\/\\\/www.seonetdigital.com\\\/es\\\/blog\\\/author\\\/pablo-suarez\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Estrategias de Marketing Para Helader\u00edas \u2013 Seonet","description":"A medida que la competencia se multiplica, el marketing para helader\u00edas se hace imprescindible. \u00bfNecesitas atraer m\u00e1s clientes? \u00a1Mira nuestras estrategias!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias","og_locale":"es_ES","og_type":"article","og_title":"10 Estrategias de Marketing Para Helader\u00edas \u2013 Seonet","og_description":"A medida que la competencia se multiplica, el marketing para helader\u00edas se hace imprescindible. \u00bfNecesitas atraer m\u00e1s clientes? \u00a1Mira nuestras estrategias!","og_url":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias","og_site_name":"Digital Marketing Agency","article_published_time":"2025-05-24T18:14:31+00:00","article_modified_time":"2025-05-24T18:49:48+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-portada.jpg","type":"image\/jpeg"}],"author":"Ing. Pablo M. Suarez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ing. Pablo M. Suarez","Tiempo de lectura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias#article","isPartOf":{"@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias"},"author":{"name":"Ing. Pablo M. Suarez","@id":"https:\/\/www.seonetdigital.com\/es\/#\/schema\/person\/a0cc8abd08260fe41e36a9535aaaaa48"},"headline":"10 Estrategias eficaces de marketing digital para helader\u00edas","datePublished":"2025-05-24T18:14:31+00:00","dateModified":"2025-05-24T18:49:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias"},"wordCount":1271,"publisher":{"@id":"https:\/\/www.seonetdigital.com\/es\/#organization"},"image":{"@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias#primaryimage"},"thumbnailUrl":"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-portada.jpg","articleSection":["Marketing digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias","url":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias","name":"10 Estrategias de Marketing Para Helader\u00edas \u2013 Seonet","isPartOf":{"@id":"https:\/\/www.seonetdigital.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias#primaryimage"},"image":{"@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias#primaryimage"},"thumbnailUrl":"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-portada.jpg","datePublished":"2025-05-24T18:14:31+00:00","dateModified":"2025-05-24T18:49:48+00:00","description":"A medida que la competencia se multiplica, el marketing para helader\u00edas se hace imprescindible. \u00bfNecesitas atraer m\u00e1s clientes? \u00a1Mira nuestras estrategias!","breadcrumb":{"@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias#primaryimage","url":"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-portada.jpg","contentUrl":"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/05\/marketing-para-heladerias-portada.jpg","width":1920,"height":1080,"caption":"marketing para heladerias portada"},{"@type":"BreadcrumbList","@id":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-heladerias#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.seonetdigital.com\/es"},{"@type":"ListItem","position":2,"name":"10 Estrategias eficaces de marketing digital para helader\u00edas"}]},{"@type":"WebSite","@id":"https:\/\/www.seonetdigital.com\/es\/#website","url":"https:\/\/www.seonetdigital.com\/es\/","name":"Digital Marketing Agency","description":"Seonet Digital","publisher":{"@id":"https:\/\/www.seonetdigital.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.seonetdigital.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.seonetdigital.com\/es\/#organization","name":"Digital Marketing Agency","url":"https:\/\/www.seonetdigital.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.seonetdigital.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2024\/09\/cropped-logo-seonet.png","contentUrl":"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2024\/09\/cropped-logo-seonet.png","width":400,"height":74,"caption":"Digital Marketing Agency"},"image":{"@id":"https:\/\/www.seonetdigital.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.seonetdigital.com\/es\/#\/schema\/person\/a0cc8abd08260fe41e36a9535aaaaa48","name":"Ing. Pablo M. Suarez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d3e82b0d88d1a793d1a7be8125098cf5fd19756014abc16e6a808ce9bf918e5?s=96&d=mm&r=g","caption":"Ing. Pablo M. Suarez"},"url":"https:\/\/www.seonetdigital.com\/es\/blog\/author\/pablo-suarez"}]}},"_links":{"self":[{"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/posts\/39926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/comments?post=39926"}],"version-history":[{"count":11,"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/posts\/39926\/revisions"}],"predecessor-version":[{"id":39974,"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/posts\/39926\/revisions\/39974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/media\/39930"}],"wp:attachment":[{"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/media?parent=39926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/categories?post=39926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.seonetdigital.com\/es\/wp-json\/wp\/v2\/tags?post=39926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}