{"id":44035,"date":"2025-10-04T15:57:07","date_gmt":"2025-10-04T15:57:07","guid":{"rendered":"https:\/\/www.seonetdigital.com\/?p=44035"},"modified":"2025-10-04T16:30:26","modified_gmt":"2025-10-04T16:30:26","slug":"marketing-para-madereras","status":"publish","type":"post","link":"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-madereras","title":{"rendered":"7 Estrategias de marketing para madereras y aserraderos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La comercializaci\u00f3n de la madera incluye negocios de varios tama\u00f1os, desde silvicultores y aserraderos, hasta fabricantes de muebles y vendedores de piezas de bricolaje. Para todos ellos, hoy es indispensable aplicar el <\/span><b>marketing para madereras<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta industria se ha mantenido con estrategias de promoci\u00f3n tradicionales, pero en el mundo de hoy, los clientes buscan maderas y sus derivados en las pantallas de sus dispositivos, y el sector maderero tiene que adaptarse y confiar en el<\/span><b> marketing digital para atraer clientes <\/b><span style=\"font-weight: 400;\">y ampliar su mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tienes una maderera, un aserradero o vendes productos derivados de la madera, te contamos c\u00f3mo potenciar tu negocio en el entorno digital, siguiendo estos puntos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identificar a tu cliente ideal para definir las estrategias y canales adecuados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contar con un sitio web s\u00f3lido, con e-commerce y buen SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usar redes sociales y email marketing para mostrar tus productos y generar comunidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comenzar con publicidad digital para captar clientes listos para comprar.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a1Comencemos con las <\/span><b>estrategias de marketing para madereras <\/b><span style=\"font-weight: 400;\">que transformar\u00e1n tu negocio en una marca l\u00edder!<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-44040 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/marketing-maderera-intro.jpg\" alt=\"marketing maderera intro\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/marketing-maderera-intro.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/marketing-maderera-intro-300x169.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/marketing-maderera-intro-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">1. Conoce a tu cliente: el punto de partida del marketing maderero<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para saber qu\u00e9 tipo de marketing necesitas en tu negocio del sector maderero, primero debes conocer <\/span><b>qui\u00e9nes son tus <\/b><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-un-cliente-potencial\"><b>clientes potenciales<\/b><\/a><span style=\"font-weight: 400;\">. Eso es lo que va a definir los canales m\u00e1s propicios para las estrategias, adem\u00e1s de las segmentaciones de las campa\u00f1as.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, si vendes madera para bricolaje, tu cliente ideal seguramente estar\u00e1 en redes sociales como Instagram o Pinterest. Pero si tu producto est\u00e1 destinado a clientes B2B como f\u00e1bricas de muebles o la <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-constructoras\"><span style=\"font-weight: 400;\">industria de la construcci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">, quiz\u00e1s el email marketing o los anuncios en Google sean m\u00e1s efectivos.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Sitio web: tu maderera necesita ra\u00edces digitales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Para el dise\u00f1o de tu sitio web considera:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Usar im\u00e1genes de calidad y contenido optimizado con palabras clave relevantes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incluir <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-cta\"><span style=\"font-weight: 400;\">CTAs<\/span><\/a><span style=\"font-weight: 400;\"> persuasivos y m\u00faltiples formas de contacto.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuidar la velocidad de carga y que se vea perfecto en <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-diseno-responsive\"><span style=\"font-weight: 400;\">todos los tama\u00f1os de pantalla.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Si agregas un e-commerce, describe tus productos en forma detallada.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-44043 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/sitio-web-maderera-listados-de-productos.jpg\" alt=\"sitio web maderera listados de productos\" width=\"1024\" height=\"589\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/sitio-web-maderera-listados-de-productos.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/sitio-web-maderera-listados-de-productos-300x173.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/sitio-web-maderera-listados-de-productos-768x442.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">3. SEO: \u00bfUn \u00e1rbol que nadie ve? logra que tu maderera aparezca primero en Google<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ser visible en el buscador es la clave de un sitio web exitoso, por eso las<\/span><b> acciones de optimizaci\u00f3n<\/b><span style=\"font-weight: 400;\"> no deben pasarse por alto y deben aplicarse conforme un plan que incluya:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO on-page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO off-page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO t\u00e9cnico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO local (especialmente si tienes una tienda f\u00edsica).<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. Redes Sociales: estrategias para destacar en el bosque digital<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tener <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/presencia-en-redes-sociales-empresas\"><span style=\"font-weight: 400;\">presencia en redes sociales<\/span><\/a><span style=\"font-weight: 400;\"> es importante para que una maderera pueda llegar a m\u00e1s audiencia y ofrecer sus productos. En tus publicaciones pod\u00e9s informar<\/span><span style=\"font-weight: 400;\"> a los clientes sobre disponibilidad, calidad, precio, etc. adem\u00e1s de generar interacciones y responder preguntas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n puedes utilizar las plataformas de publicidad en redes sociales como Meta Ads, Pinterest Ads, <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/cuanto-cuesta-hacer-publicidad-en-tiktok\"><span style=\"font-weight: 400;\">TikTok Ads<\/span><\/a><span style=\"font-weight: 400;\"> y otras.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-44047 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/redes-sociales-tik-tok.jpg\" alt=\"redes sociales tik tok\" width=\"1024\" height=\"477\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/redes-sociales-tik-tok.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/redes-sociales-tik-tok-300x140.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/redes-sociales-tik-tok-768x358.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">5. Publicidad digital: llega a clientes listos para comprar tus maderas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los anuncios pagados de <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/google-ads-para-pymes\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> son una forma r\u00e1pida de aparecer cuando los clientes est\u00e1n buscando productos relacionados con tu negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La publicidad aparece con la etiqueta \u00abPatrocinado\u00bb en los primeros lugares de Google y tambi\u00e9n en el correo electr\u00f3nico (Gmail). Tambi\u00e9n puedes anunciarte en sitios webs y aplicaciones, si haces una campa\u00f1a en la red Display.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-44050 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/anuncios-patrocinados-madereras.jpg\" alt=\"anuncios patrocinados madereras\" width=\"1024\" height=\"448\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/anuncios-patrocinados-madereras.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/anuncios-patrocinados-madereras-300x131.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/anuncios-patrocinados-madereras-768x336.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">6. Marketing de contenidos: las mejores maderas tienen historia<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Genera contenido educativo e informativo en distintos formatos. Haz publicaciones en un blog o en las redes sociales, distribuye newsletters por mail o comienza un canal de YouTube para contar historias de tu negocio, educar sobre la madera, entrevistar expertos y m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crear <\/span><b>contenido de valor<\/b><span style=\"font-weight: 400;\"> har\u00e1 que tu maderera se posicione en el sector como autoridad y referente, lo que te ubica en el primer lugar en la mente de los compradores.<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/trmuNqRtC64?si=iQTs14X9WMSmqXKe\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-weight: 400;\">7. E-mail marketing: correos de buena madera para fidelizar clientes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si tienes un negocio ya establecido seguramente tendr\u00e1s miles de correos de clientes que puedes aprovechar para enviarles informaci\u00f3n, novedades y contenido educativo. Si a\u00fan no tienes una lista de correo, comienza a recabar informaci\u00f3n con un formulario en el sitio web, en tus redes sociales o haciendo encuestas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/blog\/que-es-el-email-marketing\"><span style=\"font-weight: 400;\">marketing por correo electr\u00f3nico<\/span><\/a><span style=\"font-weight: 400;\"> es una de las estrategias de marketing con m\u00e1s alto ROI y, adem\u00e1s, es muy efectivo para fidelizar clientes.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Estrategias de marketing para la industria de la madera con Seonet<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-44053 size-full\" src=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/marketing-maderera-final.jpg\" alt=\"marketing maderera final\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/marketing-maderera-final.jpg 1024w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/marketing-maderera-final-300x200.jpg 300w, https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/marketing-maderera-final-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La promoci\u00f3n de los productos madereros tiene que hacerse conociendo el p\u00fablico objetivo y los canales preferidos por ellos. En este sector, puedes tener clientes B2B y B2C, incluso clientes institucionales, por lo cual necesitas que el <\/span><b>marketing est\u00e9 dise\u00f1ado de forma profesional <\/b><span style=\"font-weight: 400;\">para cada sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\"><span style=\"font-weight: 400;\">Seonet<\/span><\/a><span style=\"font-weight: 400;\">, contamos con un equipo de amplia experiencia que puede ayudar a tu maderera a destacar en el entorno digital, llegar a una audiencia m\u00e1s amplia, captar clientes nuevos y fidelizar a los habituales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te invitamos a <\/span><a href=\"https:\/\/www.seonetdigital.com\/es\/contacto\"><span style=\"font-weight: 400;\">contactarnos<\/span><\/a><span style=\"font-weight: 400;\"> para comenzar a transformar a tu maderera en una marca l\u00edder del sector gracias al marketing inteligente. <\/span><b>No dejes que tu competencia te saque ventaja<\/b><span style=\"font-weight: 400;\">: demos juntos el paso hacia un crecimiento real y sostenible para tu negocio maderero.<\/span><\/p>\n<details id=\"e-n-accordion-item-1200\" style=\"padding-top: 20px;\">\n<summary tabindex=\"0\" data-accordion-index=\"1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1200\">\u00a0<a style=\"cursor: pointer;\">Fuentes de informaci\u00f3n consultadas:<\/a><\/summary>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FAO (2025)\u00a0 <\/span><a href=\"https:\/\/www.fao.org\/4\/r9400e\/r9400e03.htm\"><i><span style=\"font-weight: 400;\">Unasylva &#8211; No. 153 &#8211; The changing face of forest industry &#8211; Marketing in the forestry secto<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">r<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0 Fao.org.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot. (2024).<\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"> <i><span style=\"font-weight: 400;\">2024 Marketing Statistics, Trends &amp; Data \u2014 The Ultimate List of Digital Marketing Stats<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Hubspot.com.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u200cKantar (2024). <\/span><a href=\"https:\/\/go.na.kantar.com\/google-omnichannel-naratives-pdf\"><span style=\"font-weight: 400;\">3 ways to win today&#8217;s omnichannel shoppers<\/span><\/a><span style=\"font-weight: 400;\">. Kantar.com.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programa ProPymes (2025)<\/span><b>.<\/b><a href=\"https:\/\/www.youtube.com\/hashtag\/historiaspymes\"> <i><span style=\"font-weight: 400;\">#HistoriasPymes: Maringa Maderas<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Youtube.com.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u200cTik Tok para empresas (2025) <\/span><a href=\"https:\/\/ads.tiktok.com\/business\/es\/goals\/increase-sales\"><i><span style=\"font-weight: 400;\">Aumenta las ventas comerciales | TikTok para empresas<\/span><\/i><\/a><span style=\"font-weight: 400;\">. TikTok for Business. <\/span><\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>La comercializaci\u00f3n de la madera incluye negocios de varios tama\u00f1os, desde silvicultores y aserraderos, hasta fabricantes de muebles y vendedores de piezas de bricolaje. Para todos ellos, hoy es indispensable aplicar el marketing para madereras. Esta industria se ha mantenido con estrategias de promoci\u00f3n tradicionales, pero en el mundo de hoy, los clientes buscan maderas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":44037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-44035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Estrategias de Marketing Para Madereras \u2013 Seonet<\/title>\n<meta name=\"description\" content=\"Descubre las estrategias m\u00e1s efectivas de marketing para madereras y mejora la visibilidad de tu empresa en el entorno digital. \u00a1Empecemos hoy mismo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-madereras\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Estrategias de Marketing Para Madereras \u2013 Seonet\" \/>\n<meta property=\"og:description\" content=\"Descubre las estrategias m\u00e1s efectivas de marketing para madereras y mejora la visibilidad de tu empresa en el entorno digital. \u00a1Empecemos hoy mismo!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seonetdigital.com\/es\/blog\/marketing-para-madereras\" \/>\n<meta property=\"og:site_name\" content=\"Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-04T15:57:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-04T16:30:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seonetdigital.com\/wp-content\/uploads\/2025\/10\/marketing-maderera-portada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"771\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ing. 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