Skip to content 
Alamo Rent a Car
Case Study
SEO Strategy Drives a 1214% Surge in Organic Traffic
Alamo Rent a Car is a leading car rental agency headquartered in Clayton, Missouri, USA. Founded in 1974, Alamo has expanded its global footprint with branches across North America, South America, Africa, Europe, Asia, Australia, and Oceania.
Owned by Enterprise Holdings—alongside sister brands Enterprise Rent-A-Car and National Car Rental—Alamo focuses on serving value-conscious leisure travelers. It is the world’s largest provider of rental cars for international tourists. In 2024, Alamo generated $2.3 billion in revenue, operated in more than 90 countries, had over 10,000 locations, and offered more than 2.3 million vehicles, cementing its leadership in the global rental market.
Alamo Rent a Car Argentina is the official franchise representing Alamo.com in the local market.
SERVICES PROVIDED
SEO
UX/UI
Content Marketing
INDUSTRIA
Key Results
+1214%
Increase in Organic Website Visits
+5367%
Increase in Branch Visibility by State on Google
+2938%
Increase in Calls to Branch Locations
The Challenge
Despite being globally recognized, Alamo lacked visibility in Google search results within the Argentinian market. Competing digitally with established local and international players was a priority.
Alamo reached out to Seonet to design and execute a comprehensive SEO strategy that could elevate its local presence, drive more traffic, and convert more users into car rental customers. In a saturated market, improving organic search rankings (SERPs) was essential for growing brand awareness, lead generation, and profitability.
The Strategy
UX/UI Improvements
We restructured key internal sections to improve navigation, added high-value content tailored to users’ needs, and carried out a full content optimization to enhance on-site experience and conversion potential.
Technical SEO & Content Optimization
We implemented a continuous technical SEO program, created evergreen content aligned with user intent, and restructured the entire site with a clearly defined SEO and content strategy. We also launched a blog focused on bottom-of-the-funnel keywords to target users closer to making a rental decision.
Landing Pages by Location
We developed geo-targeted landing pages detailing vehicle availability by province. Understanding Alamo's strong value proposition, we designed these pages to address users' local needs and questions—driving both customer satisfaction and improved organic rankings.
The Results
The combined effort across SEO, UX/UI, and content strategy not only exceeded Alamo’s expectations—it established the brand as a digital leader in Argentina’s car rental market.
After just 6 months of SEO execution, performance metrics showed exceptional growth (comparing H1 2023 to H1 2024):
+1214% increase in organic traffic.
+5367% increase in branch visibility by province on Google
+2938% increase in phone calls to local branches.
Ready to get results like these?