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case study
Website Redesign Delivers Killer Results
Asarco LLC (American Smelting and Refining Company) is an Arizona-based mining, smelting and refining company that primarily focuses on mining and processing copper.
Asarco came to SEOnet for help: they needed to build a website that presented their purpose while providing an unmatched user experience along with an immaculate aesthetic — all in all, a website that told their story.
WE PROVIDED THE FOLLOWING SERVICES:
Web Design
Web Development
INDUSTRY
Mining
THE CHALLENGE
Asarco’s original website needed substantial work in terms of design and functionality. Furthermore, the UX was undermining the brand image and detrimental to conversions.
In order to properly tell their story, they required a strategy that would enhance their digital presence and convey their brand identity while providing a more straightforward and engaging user experience. In addition, the site needed to be easily updated and adapted by Asarco’s in-house team.
APPROACH
We worked jointly with Asarco’s team in order to effectively achieve their goal: a bottom-up brand identity facelift, including the addition of high-quality photography to their new design.
Furthermore, we introduced layers of state-of-the-art technology that would allow their team to update content easily while also offering a lightning-fast customer experience.
Our visual design journey entailed:
- New brand style guides
- Interactive media to create an appealing, visual design
- Double-stranded modular scale to achieve visual harmony
- Progressive web app functionality
- HTTP2/HTTP to improve the site speed significantly
- Lazy loading strategy and code-based design
- Easy updates through a component-driven back-end
RESULTS
ASARCO’s new website made customer experience easy and highlighted their brand identity.
Through an exhaustive conceptual-driven design process, new brand guidelines, and high-level technology, we gave the site a makeover that truly unveils ASARCO’S essence.
