Google Ads Campaigns Management (SEM)

We are a Google Premier Partner Agency. We know how to increase your sales.

We design strategic campaigns that attract clicks, generate real results, and strengthen your brand. We make sure every cent you spend on ads works to its fullest potential!

Immediate and Fully Measurable Results

We succeed at making your Google Ads campaigns effective from the very beginning.

We optimize your ads copy, your landing page and your strategy for immediate connection with your target audience. Our vastly experienced account executives are trained to reach the highest ROI on your ads campaigns. These campaigns are ideal both for branding and performance marketing.

We were rewarded with Google’s Search Excellence Award

Yong Su Kim (VP Americas, Google Customer Solutions) gave us the prize at the Google awards ceremony in New York.

We are a Google Premier Partner

Our Google Premier Partner insignia makes us stand out for our top quality service and client satisfaction rates. Besides, it gives us privileged access to exclusive Google trainings with the latest knowledge in Ads campaigns.

It is high time you ranked first within Google results. We know how to increase your sales.

¡Comienza hoy cotizando tu campaña!

What is Google Ads and why do you need it?

Google Ads is Google’s official advertising system. Through Google Ads, your website will be displayed in different high exposure media such as Google’s result pages, digital newspapers and magazines, and video sites such as YouTube.

Another high impact option Google Ads will turn possible is what everybody knows as Remarketing Campaigns. In a few words, these campaigns are used to show ads to people who have already visited your website (these campaigns are ideal to strengthen brand recognition).

Google Ads benefits:

Through Google Ads, we’ll succeed at reaching your target audience.

What is the cost per click?

Everything will depend on the competition. Given that Google Ads works through a bidding system, the larger the number of advertisers pushing for the same keyword and the higher their bid, the more you will have to pay to compete.

However, investment is not the only criteria taken into account by Google when determining which ads to display. There are also other ways to optimize your campaign so that your ad ranks better than your competitors’, even when paying less. This is achieved through the optimization of the Quality Score. At SEOnet we are experts in optimizing this factor to lower the cost per click.

We help your business get a positive ROI through Google Ads.

We are here to help you attract new customers and increase your sales. Contact us if you want your website to appear within Google’s first.

What is Quality Score?

It is the score Google gives to your campaigns. The higher the score, the lower the cost per click you will have to pay (on average).

At Seonet we are experts in optimizing this factor.

Quality score is calculated out of 3 elements:

In short, Google created Quality Score as a way to acknowledge those advertisers that provide a good user experience. We must not forget that Google’s main goal is that users find what they are looking for.

What is CTR?

At Seonet we are experts in optimizing ctr

CTR, also called Click-Through Rate, is the number of clicks that your ad receives divided by the number of times it is shown. For example, if your ad receives 5 clicks per every 100 times it is shown, its CTR is 5%.

Google prioritizes those ads with high CTR. This is because showing these types of ads will lead to more clicks, which in turn will lead to satisfied users who find what they are looking for. By contrast, if an ad does not receive clicks (low CTR), it implies it doesn’t answer to what users expect to find.

Google acknowledges those companies with good CTR by lowering their cost per click (CPC). Your company could be one of them!

Why do I need a landing page or my ads?

Clear and precise information

In short, because it does not make sense to send users to a general homepage. The ideal option is to send them to a specific page containing what they are looking for. Nobody wants to waste time!

So, what should we do? We should create an exclusive landing page with precise information on what the user is looking for, or send the user to a specific section in our site. Users want clear and precise information.

At Seonet we have an advanced system for creating AMP landing pages. AMP technology allows for the loading speed of landing pages to be under 1 second. Both Google and users positively value fast loading speed. This allows our campaigns to be highly effective.

Why is ads relevance important?

High impact ads are always relevant

Users must feel the ad is speaking directly to them. Google looks for the ad to solve the user’s problem.

Ads must contain words closely related to what the user is looking for. This will make the user feel identified with the message.. Relevant ads have high CTR. This leads to better Quality Score (by lowering the CPC).

At Seonet we are experts in creating optimized and high mpact ads. We also conduct A/B tests with different messages to take performance to its maximum levels.

You are the owner of your Google Ads account, at all times

One of our distinguishing aspects is that we’ll never keep you from having your account access. The account always belongs to the client.

Seonet will only have limited access as an agency.

If, for any reason, you decide to leave our agency, you’ll be able to take with you all of your data and all of the work that has already been done. However, if you decide to leave, be sure we’ll miss you. And, if later on you wish to return, we’ll always welcome you with open arms.