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Microsoft Ads Agency:
Reach Customers on Bing and Across the Microsoft Advertising Network

We build and manage Microsoft Advertising campaigns that put your products and services in front of potential customers on Bing, Yahoo, MSN, Microsoft Edge, and partner sites.
Reach buyers your current campaigns may be missing, often with less competition and a lower cost per click.
Advertise with Microsoft Ads

What Is Microsoft Ads?

Microsoft Advertising, formerly Bing Ads, is Microsoft’s advertising platform.
Search ads can appear on Bing and search partners such as Yahoo, DuckDuckGo, and AOL. The network also offers placements across Microsoft properties, including MSN, Edge, Outlook, Copilot, and Microsoft Casual Games, as well as third-party sites.

Microsoft Advertising Campaign Types

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Search

Reach people searching for your products or services on Bing, Yahoo, DuckDuckGo, and other search partners. Eligible search ads can also appear in Microsoft Copilot.

Audience

Run native and display ads across the Microsoft Audience Network, including placements on MSN, Microsoft Edge, and Outlook

Shopping

Show shoppers a product image, price, ratings, and other details that help them decide whether to click through to your store.

Video and Connected TV

Reach viewers with video ads on websites, digital publications, and streaming services across Microsoft’s partner network.

Performance Max

Use AI to optimize bids and find audiences and placements across the Microsoft Advertising Network based on your campaign goals.

Remarketing

Reconnect with people who visited your site but left before making a purchase, requesting a quote, or completing another action that matters to your business.

Benefits of Advertising with Microsoft Ads

Lower Cost per Click

When fewer advertisers bid on a keyword, you may pay less for each click. The savings depend on your industry and the search terms that matter to your business.

Less Competition for Your Audience

Some of your competitors may be overlooking Microsoft entirely. That gives you an opportunity to reach potential customers in a less crowded market.

Reach Beyond Google Ads

Microsoft Ads can connect you with buyers your Google campaigns miss, adding traffic and potential customers to your existing paid search strategy.

A Head Start with Google Ads Import

If you already advertise on Google, we can import eligible campaigns into Microsoft Advertising and build on the work you’ve done.

Multiple Channels in One Account

Capture existing demand with Search, bring past visitors back with remarketing, and promote your online store with Shopping, all from one Microsoft Advertising account.

B2B Targeting with LinkedIn Profile Data

Reach professionals by company, industry, or job function using LinkedIn Profile Targeting. For B2B advertisers, that means you can focus on people who work at the kinds of companies you sell to.

Importing Your Google Ads Campaigns Is Just the First Step

A Google Ads import gives you a head start. What happens after the import determines how well the campaigns perform on Microsoft.
  • Imported campaigns need regular monitoring to identify wasted spend and missed opportunities.
  • Bing and its search partners reach different audiences, and competition in their ad auctions can vary. Ad copy and visuals that work well on Google may need adjustments to perform at their best on Microsoft Ads.
  • Your budget should reflect how people search and convert on Microsoft. The campaigns that deserve the most spend on Google may be different from the ones that deserve it on Bing.

What Does Our Microsoft Ads Agency Do?

1. Initial Audit

We assess whether Microsoft Ads is a good fit for your business and whether the audience you can reach justifies the investment.

2. Campaign Import

If you have a Google Ads account, we import the campaigns and settings that make sense for Microsoft and remove or revise anything that doesn’t carry over well.

3. Cross-Channel Strategy

We identify where Microsoft Ads can contribute to the buying journey, so it complements your other campaigns and avoids unnecessary overlap.

4. Campaign Budget Management

As performance data comes in, we shift spend toward the campaigns and audiences most likely to generate conversions.

5. Performance Reporting

You receive a clear report showing what your campaigns achieved, how results have changed, and where your budget went.

Our Microsoft Ads Management Process

A successful Microsoft Ads campaign starts with understanding where your ads can appear and when they’re most likely to reach a customer who’s ready to act.

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Account Review and Performance Analysis

If you already run paid campaigns, we review past performance to identify what’s worth building on. If this is your first ad account, we start directly in Microsoft Advertising.
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Campaign Planning, Import, and Setup

If you use Google Ads, we import the relevant campaigns and configure them for Microsoft Ads. If you’re starting from scratch, we build your campaigns around your goals.

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Campaign Optimization for Microsoft Audiences

We refine your ad copy, creative, and calls to action for the audience you’re reaching on Microsoft Ads. As we learn what resonates, we adjust the campaigns accordingly

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Reporting with Microsoft Advertising Data

We use data from your Microsoft Advertising account to report on campaign performance and compare results with the goals we set at the outset.
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Results Review and Next Steps

We review campaign performance with you and plan the next steps: what to optimize, where to increase investment, and how to allocate your budget.

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Why Choose Seonet as Your Microsoft Ads Agency?

Hands-On Paid Media Experience

Our teams have managed campaigns across advertising platforms for years. We understand how the auctions, audiences, and ad formats differ, and we put that experience to work on your account.

A Strategy That Fits Your Existing Marketing

We identify where Microsoft Ads can reach customers during the buying process while supporting the channels already delivering results for your business.

Campaigns That Sound Like Your Brand

From the headline to the call to action, we develop copy and creative that reflect your brand’s voice, tone, and visual identity.

An Honest Assessment Before You Invest

Microsoft Ads makes more sense for some businesses than others. Before you commit a budget, we explain where we see an opportunity and what you can realistically expect.

A Team That Keeps You in the Loop

You have a dedicated team managing your campaigns and keeping you informed about performance, changes, and next steps.

You Own Your Ad Accounts

Your advertising accounts are always in your company’s name. That applies across the platforms we manage, including Microsoft, Google, ChatGPT, and Meta.

Where Do Microsoft Ads Appear?

Reach New Audiences at a Lower Cost per Click

Request a Microsoft Ads Quote

Microsoft Ads FAQs

Yes. Bing Ads was renamed Microsoft Advertising, often called Microsoft Ads. Bing is still a core part of the platform, and campaigns can also reach people across Microsoft properties and partner sites
Some keywords attract fewer competing advertisers on Microsoft. With less competition in the auction, you may pay less per click. The difference depends on the keyword and your industry.
Yes. You can import eligible campaigns from Google Ads into Microsoft Advertising. We then review the settings and make adjustments for Bing and the Microsoft network.
The import handles the initial transfer. Ongoing management includes reviewing keyword match types, adapting copy and targeting, checking conversion tracking, and adjusting bids and budgets based on what actually performs on Microsoft.
For most businesses, the two work well together. Microsoft Ads can reach a different audience and may offer lower-cost clicks on some keywords, making it a useful addition to an existing Google Ads strategy.
Yes. Microsoft’s Connected TV (CTV) ads can reach viewers on participating streaming services. The specific placements available depend on your market and the inventory available for your campaign.
Microsoft Ads can be a strong fit for B2B companies, businesses selling higher-priced products, high-volume e-commerce retailers, and professional services firms. We assess the opportunity based on what you sell and who you need to reach.
Yes. Microsoft Advertising offers AI-powered tools, including Copilot, that can help generate ad copy and creative. Our team reviews and refines the output to fit your brand and campaign goals.
You can usually start evaluating early performance within the first few weeks. Search volume on Bing is often lower than on Google, so campaigns may need more time to generate enough conversions to judge performance reliably.
Your budget depends on what you sell and what you want the campaign to achieve. Once we understand your business and goals, we can recommend a starting budget.