Ekkeko Property Management

case study

Triple-Digit Growth from Google Ads

Ekkeko provides property management for rental properties in Florida. Increasing competition and a rise in the costs associated with lead generation in the sector motivated a change in tack and led them to seek a solution that could enhance their approach to search engine marketing. SEOnet had the answers they were looking for!

WHAT WE OFFERED TO OUR CLIENT

Analytics
Content Strategy
PPC

INDUSTRY

Real Estate

KEY METRICS

YoY Conversions: there was an increase of

145%

SEM Leads: there was an
Average Annual Growth of

112%

Cost Per Conversion: there
was a decrease of

43%

“SEOnet has helped us come up with an effective strategy solution to enhance both our online presence and lead nurturing process. If you are seeking to take your content strategy to the next level, the SEOnet team is all you need!”

Gonzalo Almada – Ekkeko Property Management LLC

ekkekopropertymanagement.com

THE CHALLENGE

Ekkeko was on the lookout for a solution that would boost their conversions, sustain profitability and make them stand out from their competitors.

APPROACH

Ekekko had two aims: to increase their leads and to lower their CPA. To obtain this, they needed to appear on Google and to have landing pages that were engaging enough to attract new customers, so they came to SEOnet for help. First, we identified Ekkeko’s most important audiences and then, we tailored campaigns, landing pages and communications for each segment.

We also:

  • Reorganized their PPC account structure to increase efficiency and ROI
  • Provided consulting services
  • Implemented advanced SEM bidding strategies
  • Provided an edited copy to achieve a higher conversion rate
  • Performed an optimization of the conversion rate and multivariate testing

RESULTS

By creating customer-specific detailed campaigns, we helped Ekkeko achieve their search goals for the year. The metrics were as follows:

  • YoY Conversions: there was an increase of 145%
  • SEM leads: there was an average annual growth of 112%
  • Average Cost Per Conversion: there was a decrease of 43%

Ready to Drive Results Like This ?